5 Tips for Filming the Best Social Media Videos
Nowadays, social media videos are pushing the limits. In fact, a whopping 86% of online advertisers are hopping on the video train for their marketing efforts. It’s a win-win situation: on one side, these videos give consumers a clear peek into a brand’s offerings, and on the flip side, they turbocharge businesses’ social accounts, bolster their followers, and give their sales a nice boost.
Plan your content and script
Before you start filming, have a clear plan for what you want to convey in your video. Create a storyboard or outline to map out the flow of your video and write a script to guide your presentation. A well-thought-out plan will keep your content concise, focused, and impactful.
Optimize for mobile viewing
The majority of social media users access platforms on their cell phones. Ensure your videos are optimized for mobile viewing by keeping them short, visually engaging, and easy to understand without requiring sound (since many users watch videos on mute). Use text overlays or captions to convey important information. Make sure to shoot vertical!
Focus on quality visuals and audio
High-quality visuals and clear audio are essential for keeping your audience engaged. If using your iPhone set your settings to 4K60. Use a tripod or a stable surface to avoid shaky camera work, and invest in good lighting to ensure your subjects are well-lit and visible. For better audio, consider using an external microphone or recording in a quiet environment to avoid background noise. Remember to take your time and repeat takes if necessary.
Tell a story and evoke emotion
Capture your audience’s attention by telling a compelling story that evokes emotion. Whether it’s through humor, inspiration, or relatable content, emotional connections can make your videos memorable and shareable. Creating an overall theme for the video is a game changer. Think about doing a series or different aspects of the market – “Market Update Monday” or “Fix & Flip Friday”
Add a call-to-action (CTA)
End your video with a clear and actionable CTA. Whether you want your audience to like, share, comment, visit your website, or follow your page, a strong CTA encourages viewers to take the next step. Make it visible on the screen and use concise language to communicate the action you want them to take.
Keen Eye Marketing has been assisting top agents and business owners with media production, photography, social media, and paid marketing since 2009. If you’re ready to elevate your media marketing to the next level, we look forward to working for you.