5 Ways to Leverage Video in your Marketing
In 2023, video marketing continues to dominate the real estate space both in terms of cost effectiveness and results. Here are five insights that can help you make the most of your video marketing campaigns this year.
1. Brand Awareness
Building brand awareness through video marketing allows agents to showcase their expertise, highlight their unique selling propositions, and foster trust with potential clients. Beautiful video content allows you to leave a lasting imprint in the minds of viewers, increasing the likelihood of being top-of-mind when someone is ready to buy or sell a property. We recommend that every business owner start with a basic brand video, explaining exactly who you are and what you do. This builds credibility and attracts now followers who are interested in local real estate or looking for ongoing content and updates.
2. Meta Ads
Real estate agents can leverage video content through Meta ads to enhance their marketing efforts and reach a wider audience. Meta ads, which are advertisements placed within video content on popular platforms like Instagram and Facebook, offer a unique opportunity to capture the attention of potential clients in a highly engaging and immersive way. Additionally, meta ads provide you with the ability to target specific demographics and geographic locations, ensuring you video content reaches the most relevant audience. This targeted approach increases the likelihood of attracting qualified leads and converting them into clients.
3. Search Engine Optimization
Videos on the YouTube platform offer significant benefits to real estate agents in terms of search engine optimization (SEO). By creating and also publishing videos on YouTube, agents can enhance their online presence and attract more organic traffic. YouTube, being owned by Google, holds a strong influence in search rankings, meaning that videos hosted on the platform have a higher chance of appearing in Google search results. Optimizing video titles, descriptions, tags, and closed captions with relevant keywords helps search engines understand the content and context of the videos, increasing their visibility and discoverability. As an SEO strategy, building an extensive catalog of video is perhaps the best way to ensure your long term success.
4. Audience Engagement
Video content offers numerous advantages to real estate agents when it comes to audience engagement on social media platforms. First, videos are inherently more engaging and captivating than static images or text-based posts. They allow agents to showcase properties, provide virtual tours, and share compelling stories in a dynamic and immersive way, which resonates with viewers and grabs their attention. Social media platforms prioritize video content in their algorithms, giving videos higher visibility and reach than other types of posts. This increased visibility can lead to more exposure, followers, and engagement.
5. Lead Generation
Professional video content helps you build trust and credibility, as it allows you to present yourself as knowledgeable and reliable industry professional. Additionally, strategically incorporating calls-to-action and promoting videos across various platforms can allow you to capture leads and convert interested viewers into potential clients. Through the persuasive and engaging nature of professional video content, real estate agents can effectively attract new leads and foster meaningful connections in the competitive real estate market which will ultimately lead to more sales.
Have questions about video marketing or just need a suggestion on where to start? The friendly team at Keen Eye Marketing is here for you. Since 2009, we’ve helped thousands of clients level up their video marketing with our fun and cost-effective approach. Reach out today for a free 15-minute strategy call and proposal.