5 Ways to Turn a Listing Into High Performing Content
Getting a great listing is more than just an opportunity to make a commission, it’s an opportunity to make a name for yourself and connect with people from all over the world. Of course in this market, beautiful properties sell themselves, even without spectacular marketing, but why waste the opportunity?
Every property you list has great potential as a backdrop, essentially your movie set, to create fun and engaging content that will last a lifetime and serve your business for years to come. Here are five ways you can maximize your exposure from a single listing.
Dont understiate the power of a ‘coming soon’ photo! A simple image or single video clip can create as much buzz as a full marketing package. Be mysterious and vague on details to get maximum engagement and curious inquires from your audience. A “coming soon” post with a view, exterior shot, or even a beautiful kitchen is sure to peak the interest of your network and get shared across platforms.
Behind the Scenes
Don’t forget to ‘market the marketing!’ If you are doing an ‘agent on camera’ introduction, have someone snap a photo of you and your media team. People love to see what goes into creating content, and at the same time you can demonstrate that you take your job, and your marketing efforts, seriously. Even a photoshoot day is a great opportunity to go live on social media and mention your excitement for the great new listing (and content) that you are about to launch.
Create Instagram Reels
Instagram Reels for real estate listings are the biggest trend of 2022, and for good reason. A well done 15-60 second Instagram Reel can generate tens of thousands of views in a few hours, and grow your social media audience exponentially. Of course professionally produced video will often perform best, but with a catchy song, beautiful photos, and a clever caption even something edited on a mobile phone can go viral.
Build your Youtube Channel
Horizontal format videos are still the cornerstone of a long term video marketing strategy. While Instagram Reels and Stories often disappear as faster than you can blink, a well-done listing video with an ‘HGTV’ feel will serve as evergreen content for your brand for years to come. While Zillow and the MLS are still optomized for 16×9 real estate videos, building a channel on Youtube is the best way to enjoy long term SEO gains for your brand and build trust in your business for years to come.
Share your excitement
At the end of the day, your energy and enthusiasm can do more to sell your listing, and your services, than anything else. So be sure to share your excitement (and the love) on social media. People love shout-out’s a tags, so be sure to mention your vendors, brokerage, and share some gratitude for your clients while your at it. A rising tide lifts all boats, and bringing good energy to every listing is ultimately the best marketing there is.
Keen Eye Marketing has been creating media for top agents since 2009. Their signature ‘knockout’ package includes professional video, voicover, photos, aerials, and a social media content pack of vertical videos. Learn more at www.keeneyemarketing.com.