5 Ways Video is the Future of Real Estate Marketing
If you’re in real estate, you’re in marketing. So what’s the best marketing tool for 2022?
Hint: if there was a “play video” button in this article, you’d be statistically likely to stop reading and click it. According to the National Association of Realtors, embedded video drives 157% more organic search results to your website and listings—with video listings getting a whopping 403% more inquiries than those without.
Here are 5 reasons why video is the future of real estate marketing.
1. Videos Dominate the Internet
From Instagram Stories and REELS, to online video, people want to consume video online. This year, it is projected that video will capture 82% of internet traffic, with 54% of consumers still wanting MORE video from their favorite agents and brands. This means there is still plenty of room to grab attention away from the competition and make video the center of your brand.
2. Videos Are More Engaging
On Facebook, video accounts for a 135% increase in organic reach compared to still images. On Instagram you’re twice as likely to get engagement from video posts. When your engagement is high, your listings are getting more attention, and selling faster.
3. People Love Sharing Videos
When your marketing is sharable, you’ve already won the game. A viral marketing video is sort of like being at the top of a 90’s pyramid scheme; meaning other people will do the selling for you! Even Google will give you preference. In search engine results, video boosts traffic by 157%.
4. Videos Humanize Your Brand
If you want more sales: get yourself and your listing on camera! Fifty-one percent of marketers say video has the best return on investment (Realtor Magazine, Sep. 22, 2020). Why? Because video humanizes you and what you’re selling.
When people can read an agent’s facial expressions in a video intro, or become engrossed in sweeping shots of the marsh, or feel like they’re walking inside a beautiful kitchen, it touches the part of their brain that makes emotional purchasing decisions. When people can see you, they’re more likely to trust you and what you’re selling. That’s why, according to OBERLO, 73% of consumers claim a brand’s social media presence has influenced their purchasing decisions, while 84% of consumers have attributed marketing videos to their purchasing decisions.
5. Video Offers the Best Bang for Your Buck
Listing videos don’t have to be expensive. Some agents still believe they’ll be paying Super Bowl ad prices for super high quality video; however, as technology increases, video is becoming increasingly affordable. If you’re looking for an investment that boosts your brand, generates higher sales, and puts you at the forefront of real estate marketing, video is for you.
Are you wanting to try video, but aren’t sure where to start? Keen Eye Marketing has been on the cutting edge of video marketing since 2009, and we’re always happy to help you brainstorm the perfect video marketing strategy.