Behind the Scenes with Keen Eye Marketing
Focused on all things Real Estate, Keen Eye Marketing and owner Andy Lassiter have built a booming business based on innovation, creativity, and serving Charleston’s Top Producers.
Tracing back to its humble beginnings in 2009, Keen Eye is now Charleston’s largest market-specific production agency with ten full-time employees and a modern office on Folly Beach, just three blocks from the Atlantic Ocean.
Charleston realtors trust Keen Eye for a full range of highly professional marketing services: photography, video, floorplans, 3D Matterport, aerials, and websites. More recently the firm expanded their reach in the community with custom productions for large businesses and corporations, as well as a resource for creative individualized work such as portraits, lifestyle shoots, virtual staging, and event coverage. As a second-generation agency owner, Lassiter learned video production skills from what he describes as a ‘brief stint in the corporate world’ before taking the helm at Keen Eye. “With breakthroughs in camera, 3D, and drone technology, the last few years have been an incredibly exciting time for the real estate marketing industry,” he explains.
Although there are a lot of content creators out there, not all are insured, licensed, or able to offer the one-on-one support that has made Keen Eye a favorite among so many realtors in the Charleston area. “Our clients love that we are not just a group of contractors, but a true digital agency with diversified professionals who are dedicated to the industry.” Lassiter adds, “This allows us to provide additional visibility for our clients in their markets and client-vendor relationships that are clearly reflected in the quality of our work. We take our work seriously; there’s a lot of pride in pleasing our customers.”
Work is like life: In the end, it’s all about people.
Not only does Keen Eye use the latest technology to create content, but “Keen Eye Partners,” their social media program, is helping dozens of Charleston agents and businesses grow their brand on Instagram and Facebook. In a market with over 7,000 realtors, sticking out from the rest with eye-catching work is the ultimate goal for increased sales.
“Social media is a reflection of your business and we saw an opportunity to help busy agents rapidly grow their following and publish highly localized content daily.” Keen Eye’s account managers create beautiful social media featuring real estate content, along with “a mix of local businesses, events, and points of interest. We have regular meetings with clients and get their input in order to customize their content. It’s all about them!”