Camera-Shy? No problem! We’ve Got You Covered with Our 2024 Guide!

by | Mar 15, 2024

Keen Eye Marketing

In today’s competitive market, mastering video content and personal branding is as crucial as closing deals. Top agents know the importance of connecting on-camera to build trust and brand awareness. But it’s not always easy! Here are some tips to help ace your next video production.

Embrace Simplicity

Start with the basics: a friendly greeting and a quick introduction will make a BIG first impression. Skip the self-promotion and dive straight into the point! Relax, smile, and let viewers know why they should tune in. Inject some enthusiasm to instantly elevate your professionalism and grab attention.

Harness the Power of Voiceover

After your intro, let the visuals do the talking while you narrate! Use persuasive language to highlight the best features of your listing and the area. Practice your script with energy and enthusiasm so you’re ready to shine on shoot day. Don’t hesitate to record multiple takes until it feels just right!

Keen Eye Marketing
Keen Eye Marketing
Keen Eye Marketing

Keep it Genuine

Authenticity shines through! Take a deep breath, relax, and let your passion for your brand show. Building trust is the cornerstone of branding, so believe in yourself and your skills as a real estate pro—your audience will follow suit.

Lean on Your Videographer

Your videographer’s got your back! Trust them to capture your best angles with top-notch equipment and lighting. They’ll guide your performance and ensure you feel confident, no matter how many takes it takes.

Keen Eye Marketing
Keen Eye Marketing

Practice, practice, practice

Practice might not make perfect, but it certainly builds confidence. Hone your skills at home in front of a camera or with a trusted friend. Home recordings offer instant feedback to help perfect your delivery, gestures, and body language. Remember, the more you practice, the smoother it gets!

After working with hundreds of real estate professionals on-camera, we can confidently say that the more you practice, the easier it gets. Building a strong foundation with videos on Youtube, Facebook, Instagram, and LinkedIn is a guaranteed method to grow your business and create raving fans. And remember, the journey to 1,000 subscribers begins with one video!

Keen Eye Marketing is Charleston’s premier real estate content creation team. Join the ranks of top agents who have built successful brands by leveraging the power of video and the talented team at Keen Eye.