Video

Without a doubt many, if not the majority, of your business social media content in 2023 should be video. Whether that’s a professionally produced promo, property tour, or one single clip of a beautiful sunset, videos are more engaging and are consistently rewarded with more reach than static images alone. We suggest posting 5-7x per week on a variety of different subjects to avoid the inevitable fatigue that comes with repetitive posts.\

High Quality Images

If you are posting images, hold your account to a high quality standard. This means using professionally captured and edited images whenever possible, and taking great care to edit, crop, and tone anything made by your iPhone! By consistently delivering quality, viewers come to expect and anticipate your posts and consequently associate your brand with excellence.

Engaging Copy 

Crisp, concise copy is key! Your doting followers will appreciate snappy, thoughtful captions way more than a long block of rambling prose. Although short captions often perform the best, copywriting that shares useful information, advice, and personal experiences will help build trust and rapport with your audience.

Demonstrated Expertise

Your past and future clients will appreciate any detailed information you can provide as a subject matter expert. Whether that’s your analysis on the real estate market, hot take on a business situation, or an overview of how you handled a unique situation, demonstrating your professional expertise will add a new layer of credibility to your social media and brand.

You

At the end of the day, social media is designed to connect people. Sharing properties and pretty scenes will build beautiful accounts, but sharing yourself builds trust. Statistically speaking, content that includes a personal element, an on-camera introduction, or a photo with you and your happy clients will outperform and rank higher than almost any other category of post. Don’t forget that ultimately- YOU and your team are what people are really buying.

Keen Eye Marketing is the Lowcountry’s premier real estate content creation team. Join the ranks of top agents who have built successful brands by leveraging the power of video and the talented team at Keen Eye.

Andy Lassiter is a second-generation agency owner and the creative director at Keen Eye Marketing, a real estate media agency with offices in Charleston and Hilton Head.  He can be reached at 843-224-9213 or andy@keeneyemarketing.com for any project quotes or custom proposal requests.