Five Tips to Build Your Real Estate Brand Online
To win new listings and clients in this challenging market, putting your best foot forward when it comes to your brand has never been more important. For busy agents, making time to actually create and publish has always been a huge challenge. But keeping your brand top-of-mind in a busy market is essential to growing your volume and revenue.
1. Post New Content Daily
In reality, building a real estate brand on social media is hard, but it can be done! The key is consistency. Regularly posting new content, even if it’s just your favorite properties on the market, is essential to getting your name out there and connecting with clients. Yes, it takes time to build a following, but in the process what you are building is trust. Buyers and sellers trust brands they see regularly, so waiting seven weeks between posts is not an option! Set a reminder for yourself to post every day, or better yet hire someone to manage this extremely important element of your brand.
2. Create High-Quality Videos + Photos
iPhone photos will only get you so far in the online world. To truly build a professional portfolio of content you need to have a plan and make time to create it. When was the last time you did a photoshoot with your team, or a video that could anchor your website? Digital content gets stale so quickly that it’s important to schedule a time to get in front of the camera and put your face out there for the world to see.
3. Get Personal With your Content
Real estate is all about relationships, and what people are really buying is YOU! Believe it or not, people do care about your favorite activities, beautiful sunsets, and that picture-perfect meal you had for lunch! By sharing a little bit about yourself, you may have just connected with a prospect or reminded an old client why they loved working with you.
4. Buy Ads to Expand your Reach
Sadly, the days of organic reach in the business world are over. In addition to creating a ‘rabbit hole’ of content on the requisite social channels (Facebook, Instagram, Youtube, LlinkedIn), set a monthly budget for promoting your content in the local market. In terms of driving leads and increasing brand awareness, online ads are the best bang for the buck. Compared to print ads, being able to accurately measure reach and engagement is a game changer.
5. Create Written Content
Don’t neglect your written content! Copywriting is the cornerstone of good search engine optimization, and clearly explaining what you are all about is a critical piece of brand building. Hire a copywriting professional or have a friend edit your work- at the very least your personal bio, experience, and several pages of original, high-quality long-form copy should be available on your website for potential clients to review.