In today’s digital age, video content is the central pillar for building a brand and capturing the attention of potential clients. Creating video content that truly resonates is just the first step in the journey. The real magic is in the publishing, which enables you to expand your reach and use each video to get the best return on your investment.

Check out our 5-steps for leveraging video content across multiple platforms.

Step 1: Film the Foundation

As a starting point for video marketing, we recommend every business produce a long-form video explaining your business and what makes you unique. This video will act as the foundation of your strategy. Make sure your video is informative but energetic enough to keep viewers engaged. Post this video to Youtube, your website and the requisite social media channels.

Step 2: Re-mix It

Once you’ve got a brand video produced, be sure and archive the master files and a ‘clip-reel’ of your material. A color corrected loop of the best footage can serve as an easy way to use individual clips or a combination of scenes to build out fresh shorts and verticals for social media.

Step 3: Reach new prospects

With diminishing reach on business content across every major platform, the best option is still pay to play. Yes, we’re talking about Meta ads. An investment in distributing your video content to build brand awareness is going to offer more return on investment (total impressions) than any other advertising channel, print or digital.

Step 4: Plan for the Future

Now that you’ve got a base foundation of video material about your business, it’s time to think outside the box. No, I’m not talking about a ‘market update,’ or ‘tips for first time buyers,’ but truly novel or informational content that builds real trust and familiarity with your audience.

Step 5: Stick to your Strategy

Consistency is key when it comes to building effective marketing media. Having an optimized publishing strategy for every piece of video content you produce is the key to a strong finish (and the best results). Be consistent with little details like tags, thumbnails, captions, and branding. A cohesive release of video across all platforms means that you are casting the widest net possible and also demonstrating your attention to detail.

Keen Eye Marketing has been assisting top agents and business owners with media production, photography, social media, and paid marketing since 2009. If you’re ready to elevate your media marketing to the next level, we look forward to working for you.