How To Take Advantage Of Instagram’s Algorithm Changes

by | May 13, 2024

Keen Eye Marketing

Instagram has recently updated its algorithm, changing how content is ranked for users. This change is particularly beneficial for smaller accounts looking to increase their audience size. Let’s explore how this new algorithm can help small businesses capture the attention they need to thrive.

Previously, Instagram would show content primarily to a select group of followers. If a post performed well, it would be shown to even more followers, much like playing favorites. Conversely, if the content could have been better, it was overlooked.

Now, Instagram has shifted its focus to broadening content exposure to non-followers. This means posts are now shown to individuals who have an interest in similar content, even if they don’t follow the original account. If these new viewers like what they see, even more strangers will be exposed to the post. The result? A continuous stream of new accounts drawn to the content, driving up engagement.

So, how can businesses leverage this new algorithm change? By using high-quality content and increasing their posting frequency, businesses can push their content in ways previously unavailable on Instagram. Exposing content to new viewers helps businesses expand their target audience, offering more opportunities to make an impact. Naturally, there’s a catch: success hinges on promoting high-quality content consistently. Simply put, an audience won’t grow with sporadic posting.

We understand that consistently delivering high-quality content is challenging, which is why we’re here to help. Are you looking to elevate your social media game but unsure where to start? Don’t worry, we’ve got you covered. Visit our website or give us a call today. It’s time for your business to become the platform’s favorite and gain the attention it truly deserves!