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Make a Splash with Video in 2021

by | Jan 8, 2021

Keen Eye Marketing

In this competitive market, your digital strategy can mean the difference between selling yourself short or selling top listings. Make 2021 the year to set yourself apart and create a strong foundation for your business that will propel you for years to come. 

Despite the challenges and surprises of the last year, one thing is certain: Charleston’s real estate market is absolutely crazy right now.  Across the tri-county area, homes are selling in record numbers and folks are moving to the Lowcountry in droves. 

Many of you reading this are already riding that wave, and many more are watching it come in wondering if you could be doing more for your business.  Between personal branding, email marketing, video, web, Facebook, Instagram, and YouTube, the opportunities to make a strong impression have never been greater.  

What you do with those opportunities is what makes you stand out from the crowd.  For a busy real estate professional, staying on top of your marketing can seem like a daunting task. 

“Consistency is the key,” says Kelly Parrish, lead account manager at Keen Eye Marketing.  “For every platform, offering regularly scheduled, high-quality video content builds trust with your brand and reflects well on your business.”  

With the proliferation of video across the industry, we wanted to share a few thoughts on the best way to leverage your digital content in a way that delights your clients and makes you look good.  

KEY VIDEO TAKEAWAYS:

  • Have a publishing plan and stick to it for every piece of content.

  • Add a personal touch: on-camera introduction, narration, or neighborhood footage.

  • Be sure to add a beautiful thumbnail image, optimized title, description, and keywords.

  • Hit all the platforms: MLS, Zillow, Website, YouTube, Facebook, Instagram, & Linkedin.

  • Drop your latest video in your email signature. 

  • Leverage your best videos for more views to attract buyers and future listings.

In this competitive market, your digital strategy can mean the difference between selling yourself short or selling top listings. Make 2021 the year to set yourself apart and create a strong foundation for your business that will propel you for years to come.  

Keen Eye Marketing has been helping Charleston’s top agents maximize their marketing potential since 2009.

Contact Andy Lassiter at [email protected], and learn more about custom videos, real estate marketing services, and social media management.