Mastering the Art of Video Marketing in 2024

by | Jan 5, 2024

Keen Eye Marketing

In today’s ever-changing digital marketing landscape, video content and social media are crucial for a strong online presence. This guide explores why video marketing matters, the role of social media, and practical strategies for success in 2024.

Video’s Key Role

Video is the quickest and most effective way to share information and compelling stories, forming the foundation of a robust marketing program that showcases transparency and competency. Its captivating allure creates a ‘rabbit hole’ experience, encouraging deeper engagement. Importantly, video content is an SEO powerhouse, easily discoverable on the web and platforms like Google, and can be effectively promoted through paid ads.

Crafting an Effective Video Strategy and Where to Share It

Using video content effectively demands a comprehensive strategy. This includes optimizing elements such as thumbnail images, titles, and descriptions. Rapid sharing strategies, team collaboration, and strategic pinning of top productions on social media ensure sustained visibility. Maximizing reach involves publishing strategically across diverse platforms like MLS, Facebook, Instagram (Feed, Stories, + Reels), YouTube, Vimeo, websites, email blasts, listing presentations, LinkedIn, and in email signatures. Paid promotions on platforms like Facebook Ads, Instagram Ads, and YouTube Ads, coupled with creative engagement in stories, complete a well-rounded distribution strategy.

Keen Eye Marketing
Keen Eye Marketing

Storytelling for Genuine Connections and Marketing Success Metrics

Storytelling, whether about individuals or businesses, remains a powerful tool for creating genuine connections. Crafting good media involves content that is professional, authentic, engaging, purposeful, and creative. The success of a marketing strategy is measured through metrics like engagement, growing impressions, new followers and reach, positive feedback, and increased brand awareness.

Essential Videos for Real Estate Agents and Becoming a Better Marketer

To stay ahead in 2024, I recommend real estate agents focus on three core videos: the backstory video, “Side Quest,” and favorite neighborhood. These three types of videos will allow your audience to ‘Like, Know, Trust’ you. Additionally, embracing various video formats like listing videos, video testimonials, live streams, and more can enhance marketing efforts. Thriving in 2024 demands refreshing brand channels, updating websites and personal branding, adhering to a consistent publishing strategy, tracking metrics, batching content recording, practicing on-camera presence, asking for reviews or testimonials, and actively engaging in social media.

Mastering video marketing and social media in 2024 involves staying ahead of trends, embracing new technologies, and consistently delivering compelling content. If you’re not sure where to start, ask for help! Keen Eye Marketing has been assisting top agents and business owners with media production, photography, social media, and paid marketing since 2009. We’d love to assist with your 2024 video strategy, and we look forward to working with you.