Measuring Your Monthly Impact: A Guide for Realtors and Business Owners
Hey Charleston realtors and small business owners! Do you know how your brand is doing online? It’s all about tracking those monthly impressions—how often people see (and engage) your content. Here’s a quick guide on why it matters and how to do it.
Why Track Impressions?
Understanding how often your brand appears online helps you see what’s working and what’s not. More impressions mean more chances to turn viewers into customers. If you consistently put out great material, you can get between 50,000 to 100,000 free brand impressions every month. That’s a lot of potential clients!
How to Collect Data
Google Analytics for Your Website
Understanding how often your brand appears online helps you see what’s working and what’s not. More impressions mean more chances to turn viewers into customers. If you consistently put out great material, you can get between 50,000 to 100,000 free brand impressions every month. That’s a lot of potential clients!
Social Media Platforms
For Instagram, use Insights to see impressions, reach, and engagement. It also shows data on follower growth, post interactions, and story performance. Check the metrics for each post to understand what type of content resonates best with your audience. This data helps you tailor your content strategy to maximize reach and engagement.
On Facebook, Insights gives you data on post performance, page views, and reach. LinkedIn Analytics shows you post impressions and engagement. Switch to a TikTok Pro account for analytics on video views and follower activity. YouTube Studio offers data on video views, watch time, and audience info.
Email Marketing
Don’t forget email marketing! Platforms like Mailchimp, Constant Contact, or FloDesk provide valuable analytics on open rates, click-through rates, and the number of emails delivered. This helps you see how many people are engaging with your email content and how it contributes to your overall impressions.
Putting It All Together
We love to combine all this data into one report for a holistic view of performance. This helps you see the bigger picture and make informed decisions about your marketing strategy. No surprise, our best months of brand impressions often correlate with the most calls.
Why It Pays Off
Good content marketing means more people see your brand. Consistently getting those 50,000 to 100,000 impressions builds your brand awareness in a small market like Charleston. More impressions lead to more engagement, conversations, leads, and ultimately sales.
Wrap-Up
Tracking your monthly impressions is key to knowing how well your marketing works and with consistent publishing and good quality material, local businesses can reap the benefits. Use tools like Google Analytics and social media insights to keep an eye on your performance. With great content, you can boost your visibility and grow your business. Keep an eye on your data, adjust your strategies, and watch your business thrive.
Andy Lassiter is a video and social media marketing expert at Keen Eye Marketing, helping businesses shine online.