1. Start Small

All it takes is a friendly greeting and a quick introduction to make a BIG first impression. Avoid awkward self-aggrandizing and get right to the point! Relax, smile, and simply tell the viewer where you are and why they should watch your video. A little excitement doesn’t hurt either! Saying a few words on camera adds instant professionalism and makes your video content feel like HGTV, stopping your followers mid-scroll.

2. Use Voiceover

After your intro, let the video roll while you do the talking! The power of suggestion is truly an amazing thing. Add creative language to your video to sell the finest points of your listing and the surrounding area. Practice reading your script with good inflection and enthusiasm so you are ready to roll on shoot day. And record as many takes as you need until it feels “just right!”

3. Be Sincere

If you really are enthusiastic about creating videos for your brand, the viewer will share that excitement. Try to relax, take a deep breath, and smile before your first take! This is YOUR brand, and building a brand is all about trust. So if you believe in yourself, your business, and your skills as a real estate professional, your audience will too!

4. Trust your Videographer

It’s easy to be self-conscious about being on camera, but it’s the job of your videographer to make you look good! Selecting the best camera equipment, audio recording equipment, and beautiful lighting is what we do. A good videographer will help direct your performance and make you feel confident, no matter how many takes are required!

5. Practice

A great way to practice before a video appearance is at home in front of an iPhone or a trusted family member. Home recordings provide instant feedback so you can perfect your smile, cadence, body language, and hand gestures so that you can deliver the best performance when it’s time to roll.

After working with hundreds of real estate professionals on-camera, we can confidently say that the more you practice, the easier it gets. Building a strong foundation with videos on Youtube, Facebook, Instagram, and LinkedIn is a guaranteed method to grow your business and create raving fans. And remember, the journey to 1,000 subscribers begins with one video!

Keen Eye Marketing is Charleston’s premier real estate content creation team. Join the ranks of top agents who have built successful brands by leveraging the power of video and the talented team at Keen Eye.