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Property Readiness Checklist

by | Jan 5, 2021

Keen Eye Marketing

The best way to ensure a smooth experience with your photography or videography appointment is to have the property ‘shoot-ready’ prior to the scheduled appointment.  Typically that requires planning and coordination with the occupants to ensure that the house has been cleaned and de-cluttered or staged by a professional designer.  

Less is more in real estate marketing.  According to a survey conducted by the National Association of Realtors, Eighty-three percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.  Removing unnecessary decor, furniture, and personal items makes for a better virtual and in-person experience and will ultimately make for the best photo or video presentation.  

Here are Keen Eye Marketing’s suggested guidelines for property readiness.

Curb Appeal + Home Exterior 

  • No cars in the driveway and walkways are clear of leaves and debris
  • Lawn is freshly cut, leaves are raked, and plants are healthy and trimmed
  • Yard is clear of toys, equipment, tools, hide garden hoses if possible
  • Outdoor furniture is clean, uncovered, and thoughtfully arranged
  • Pools are uncovered, clean, and skimmed of leaves and debris
  • Pool cleaning tools, vacuums are removed and hidden
  • Remove all signs: for sale, home security, etc. 

General Home Tips

  • House has been deep cleaned, painted if necessary, and prepped for selling
  • All light bulbs are working and match in color temperature or warmth
  • Personal items, boxes, kids toys are hidden or stowed away 
  • Pets are out of the home and no sign of dog beds, toys, water bowls, etc. 
  • Turn fans OFF, all lights ON, and window blinds open for maximum brightness
  • Turn all TVs and computer monitors off

Kitchen Preparation

  • Declutter counter and remove unnecessary items
  • Hide paper towel rolls, dish soaps, and extraneous cooking items
  • Stowaway small appliances and cooking items 
  • Straighten all chairs, barstools, and tables 

Bathroom Preparation

  • Clear counters of toiletries, toothbrushes, and soaps 
  • Remove all items from showers and tubs – no exceptions 
  • Hang fresh towels, clean bath mats
  • Clean mirrors and surfaces


  • Make all beds, smooth duvet covers, and fluff pillows 
  • Clear all personal items from nightstands and dressers
  • Put away all clothing, shoes, and organize closets

Living Spaces

  • Remove clutter from coffee tables and end tables
  • Arrange and fluff pillows and cushions
  • Hide TV remote controllers, magazines, and cup holders
  • Open blinds and curtains

Thank you for helping us create the best photos and video possible for your property.   It can be a lot of work, but it’s worth it to get the best marketing, and ultimately top dollar at closing.  

If you have any questions, please feel free to give us a call or email.


Keen Eye Marketing