Six Tips to Crush It on Camera (Without Feeling Awkward!)
Build a Foundation for Your Brand with Content that Connects
1. Loosen Up, You’re Not on the Evening News
Relax! You’re not delivering breaking news; you’re connecting with your audience. Whether you’re showing off a beachfront listing or talking about your services, keep it conversational. Your viewers want to feel like they’re talking to a human, not a robot.
2. Practice Makes Perfect (But Don’t Overthink It)
You don’t need to memorize a script word-for-word. Instead, know your key points and let the rest flow naturally. Have fun with it! Try recording a few practice takes the night before with your phone for reference, it really helps!
3. Don’t Stand Still – Move!
Standing like a statue can feel awkward and stiff on camera. Try adding a bit of movement, like walking through a room or showing off a property feature. It adds energy and keeps things dynamic. Plus, it feels more natural! Bonus tip: If you’re filming real estate, walking through the home while talking gives viewers that “virtual tour” experience. (And yes, Keen Eye Marketing can help you get those smooth, pro-level walk-and-talk shots.)
4. Lighting and Angles Are Everything
Natural light is your best friend, but if you’re indoors, make sure the lighting is on point. No one wants that spooky shadows-under-the-eyes look. Oh, and position the camera at eye level—it makes you look more confident and approachable. (This is the part where Keen Eye Marketing’s pros can step in if you’re stuck!)
5. Speak to Your Audience, Not the Camera
This one’s crucial. Imagine you’re chatting with your best client or customer instead of staring at the lens. When you focus on the person you’re speaking to, you’ll feel more at ease—and your personality will shine through.
6. Call in the Experts
Look, we all want to be pros at everything, but let’s be real: sometimes, it’s best to leave it to the experts. That’s where a partner like Keen Eye Marketing comes in. From making sure your lighting and audio are on point to giving you that final polish, having the right team can take your video from “meh” to “wow.”
Now go out there, be yourself, and show Charleston what you’ve got!
Andy Lassiter is the owner and creative director of Keen Eye Marketing, Charleston’s #1 small business media partner for 15 years. Contact Andy directly at andy@keeneyemarketing.com or 843.224.9213.