Spring into A New Marketing Season
Spring brings renewal and can be the perfect time to start fresh! From your headshot and bio to your website and marketing plan, here are our top 5 Spring Marketing Refresh Ideas for 2023.
What was the last time you had your headshot updated? Headshots should be kept current, redone every 1-2 years to keep an authentic rapport with clients and associates. We recommend scheduling a lifestyle shoot with your favorite photographer. These are usually about 1 hour in your location of choice, with 2-3 outfit changes. Lifestyle shoots can produce a more natural looking headshot with a more personal touch.
I bet you’ve had numerous accomplishments and positive life changes since you wrote your bio. Did you have a few record sales years? Have you recently expanded your family? Did you pick up a new hobby? All of this information can help update your bio! Add any new certifications and designations, and new niches. And don’t forget to have a second or third set of eyes review before you hit publish.
Do you have a quintessential about me video? If not, it’s time to create one! With the weather warming up and flowers in bloom, the Lowcountry is camera ready. Think of your “About Me” video as your digital bio. Yes, people may read your bio, but 73% of homeowners say they prefer to work with Realtors who use video, and that includes for their personal marketing.
Does your website have photos and videos from previous listings? Does it feature your updated bio and new “About Me” video? Does it contain accurate area information? If the answer to any of these questions is no, then it’s time to update! Spring into the busy season with a refreshed website and digital presence to set yourself up for success.
Do you like the social media content you are putting out? If not, make a note of the accounts out there who are putting out content that you like. This can include the format, templates, copy, and media used. Once you have your list, make a game plan to incorporate 2-3 of these content ideas into your social media strategy. A small refresh, not a big change, can go a long way to helping you stand out amongst the crowd.