Why Chasing Views Won’t Grow Your Business (And How to Actually Get Business from Social Media)

by | Apr 19, 2024

Keen Eye Marketing

Alright, fellow real estate agents of Charleston, let’s talk about the elephant in the room: chasing views on social media won’t magically skyrocket your business. Trust me, I’ve been in this game for over 15 years, and if there’s one thing I know for sure, it’s that quality beats quantity every single time.

Now, don’t get me wrong. I get it. We live in a world where viral videos seem to be the holy grail of social media success. But here’s the thing: Charleston is a small market, and attracting affluent clients here requires more than just flashy gimmicks. It requires clean messaging, precise positioning, and a whole lot of intentionality.

That’s where high-quality video content comes into play. So, why exactly is quality content king, especially in the holy city?

For starters, let’s talk about relevance. Sure, having millions of views from a broad national audience might stroke your ego, but does it really translate into leads for your Charleston-based business? Probably not. Instead, focus on showing thoughtfulness and intention in your content. Craft good scripts, invest in high-level production values, and provide information that’s actually relevant to our local market. Trust me, potential clients will appreciate the authenticity, and you’ll position yourself as a true leader and experienced marketer in the Charleston real estate scene.

Keen Eye Marketing
Keen Eye Marketing

Now, let’s get down to the nitty-gritty with some actionable tips:

  1. Pin Your “About Me” Video: You know that “About Me” video you painstakingly crafted to showcase your personality and expertise? Well, don’t let it get lost in the abyss of your Instagram feed. Pin it to the top of your profile so that anyone who stumbles upon your page gets a glimpse of who you are and what you bring to the table.
  2. Use High-Quality Videos as Meta Ads: Ever heard of the saying “work smarter, not harder”? Well, that’s exactly what you should be doing with your video content. Instead of creating separate ads for every platform, use your high-level videos as meta ads targeted to a precise audience. It’s efficient, effective, and saves you a ton of time and effort.
  3. Build a Portfolio on YouTube: YouTube is a goldmine for building long-term SEO and driving free organic brand impressions. So, start building a portfolio of high-quality videos across platforms like YouTube. Not only will it boost your search engine rankings, but it’ll also ensure that your brand gets noticed for years to come.

Quality content is the name of the game, and with a little sass and a whole lot of professionalism, you can be well positioned (or stay far ahead) in this very competitive market.

Ready to elevate your social media game and take your real estate business to new heights? Get in touch with us at Keen Eye Marketing, and let’s make it happen.

Andy Lassiter

Chief Creative + CEO, Keen Eye Marketing