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Why Custom Videos Are a Great Idea for Your Brand

by | May 19, 2022

Keen Eye Marketing

With interest rates rising and home prices beginning to peak, there’s never been a more critical time to position yourself as an expert in your field, and to market your listings to their full potential.

Perhaps the easiest way to do this is with a custom listing video. Having a beautiful home to showcase is an incredible opportunity for creativity. Of course you should make the focus of your video the property itself, but by adding a few creative elements and a little bit of personality- you not only create more engaging content, but a great commercial for your services as well.

Keen Eye Marketing
Keen Eye Marketing

Where do I start?

The easiest way to begin is with an on-camera introduction. This HGTV-style approach to selling real estate creates an immediate connection with the viewer who will instantly share your enthusiasm for the property. By adding a short voice over (audio clips recorded off-camera) you can guide the viewer through key areas and put your own spin on each selling point of the home. Narration encourages viewers to watch the entire video and also builds familiarity with your style and voice.

Take it to the next level.

Custom “lifestyle videos” are all about selling property and simultaneously marketing yourself, the expert realtor. Having a few extra props on shoot day, whether that’s a nice vehicle, snacks for a scene by the pool, or just a bottle of wine for a classic sunset toast, will all add to the overall first impression of your content. You don’t have to reinvent the wheel! Keep it simple with a few ideas to minimize inconvenience to your clients and keep the photo shoot to just a couple of hours.

Keen Eye Marketing

How to share custom videos.

Once you have the video finalized and ready, it’s time to leverage the power of this beautiful content. This means having a great caption written to grab attention and a plan to get the maximum amount of views. We recommend pushing every piece of video through Instagram, Facebook, LinkedIn, Youtube, MLS, and Zillow as a starting point. Follow up a few days later with an email blast, boosted post, and of course don’t forget to publish your stories and reels as well.

Several all-inclusive packages offered by Keen Eye Marketing inclue on-camera introductions, narration, and lifestyle scenes along with high end photography, aerials and floorplans. The Keen Eye ‘Social Media Content Pack’ includes 2 additional vertical teaser videos custom edited for great performance on Instagram Reels. Call the fun and professional Keen Eye team today to bring your custom video idea to life and take your marking to the next level!